“With a lineup of artists hitting almost every music genre possible, it’s hard to believe they call it the “Jazz Fest”. For their 25th anniversary, we set out to reinvent and redesign the festival by moving them in a more energetic direction; one that was paired tighter with sound and experience. Rich, and filled to the edge with a bold clash of typographic details, pattern and color, this year’s materials embraced a spontaneity and energy unlike any year before.”
Boat Studio | http://boat-studio.com
“Boat Studio worked with The Temper Trap to create an identity for their self-titled second album. We wanted to give the platinum-selling Australian band something more than a smart album cover; but a visual identity that could run throughout the album campaign, visuals you could remove their logo from and it would still be unmistakably theirs. Boat Studio collaborated with Italian artist Alberto Seveso to create the identity. Working with acrylic ink in water, he photographed a suite of images in a bold primary palette to run across single and album artwork. The campaign was created in two locations, from Alberto’s studio in Sicily and ours in London, where we created moving visuals.”
Boat is an optimistic creative studio from London, England. We turn simple human ideas into brands, print, packaging and digital.
I saw someone tweet about Jessica Hische’s new font Minot today, and had a quick look at her website for the first time in ages. I was quite surprised to see a lot of work I didn’t recognise, since she is so popular I’d usually expect to see all her new work somewhere or other online ( although I’m definitely not looking at as much stuff now I’m working all the time). This advertising campaign for Bing is one such project that is new to me;
“Bing put together a really fun campaign this year that I was pumped to be a part of—each day they had a letterer create a search term, something you would do in the summer. For a week, my lettering was posted one day at a time, but it was really fun to see what some of the other letterers did for the project!” jessicahische.is/doingthingsthissummer
Her website is looking excellent as ever, I think I once blogged about it’s Teen Girl Mode, pleased to see it has now been joined by Swiss Mode and Field Notes Mode (hint: click the heart in the top right corner), quite a fun feature!
TWA Flight Centre